What to Consider – Location and Logistics
You’ve identified a serviced office space in the ideal area. However ‘location’ is about much more than just a postcode. There’s plenty more that needs to be considered. Below are some key factors that may contribute to whether your new serviced space is a stunning success or a disaster.
1. Public transport services.
We all know how difficult and frustrating commuting can be. If your new space is in Central London you will obviously need to consider the closest underground and mainline stations. Also check if there are alternative travel solutions in the case of service disruption.
2. Planned closures.
Are there any long-term road, tube or rail closures planned for the main routes servicing the proposed location? This could not only affect your staff but your valued clients too. A little planning at the outset could save you a major drama in future!
3. How is the new commute?
A difficult commute can disenfranchise your people. This will affect productivity and can impact staff retention and recruitment. Carefully consider the journey you are asking your staff to make on a daily basis. This is especially important if you are relocating to a new area.
4. Local area image or reputation.
The reputation of an area can have a considerable impact on how your business is perceived, both internally and externally. A Mayfair address might be perfect for a luxury brand management company, whereas as Shoreditch location might be invaluable for a funky media company.
5. Your potential neighbours.
Consider your potential new neighbours, both in the building itself and in the surrounding area. Are they competitors? Could this cause an issue or be perceived as a benefit? If you are working in the same serviced office space as a direct competitor, this could expose your valued and important client relationships. Not good!
6. Your clients and target market.
Choose a space that puts you in the middle of your target market and consider your clients’ office locations. This will make it easier for both your people and your clients.
7. Client and staff entertainment.
Clients will need to be schmoozed and staff will need to let off steam occasionally. What’s nearby? Choose a space offers a variety of extra-curricular activities.
What does the immediate area offer in regards to restaurants and take away opportunities? Is there a diverse selection? Are there suitable places for staff and client entertainment when required?